Consumer Data Insights Lifestyles

Using Consumer Data Insights Lifestyles data you are able to develop a more complete picture of an individual by understanding them as a consumer. With our multi-sourced consumer survey data you will discover all you need to know about the interests of your customers – what they watch, read, participate in and where they travel during their spare time.


  • Enhance your data to more effectively serve your customers
  • Create lookalike profiles to cross-sell and up-sell existing customers
  • Personalize your products, services, and marketing strategies
  • Improve segmentation, lead scoring, and dynamic content
  • Optimize your spend for maximum ROI


  • Extensive attribution related to ownership, collectibles, diet, hobbies, travel, sports, reading, purchases, music and more
  • Lifestyle categories allow for easy audience segmentation



United States
Release schedule
Monthly, Quarterly
Unit of sale
Per matched record or as a custom data extract

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