Consumer Data Insights Social Affinities

Discover the interests and psychographics of individuals based on their online social behavior. We have attributed the likes, interests and activities of individuals based on information they have shared via social media websites and refer to these data points as affinities. With Consumer Data Insights Social Affinities you can access over 7,500 affinities available, this enrichment bundle provides plenty of fuel for data science.

Categorization of affinities data into pre-defined parent groups, is included in our attribution to enable easy audience segmentation. This product is designed for businesses seeking a powerful solution to understand and connect with individuals. It provides the rich, robust data needed to describe individual behaviors, develop sophisticated data models, and personalize engagements.


  • Enhance your data to more effectively serve your customers
  • Create lookalike profiles to cross-sell and up-sell existing customers
  • Personalize your products, services, and marketing strategies
  • Improve segmentation, lead scoring, and dynamic content
  • Optimize your spend for maximum ROI


  • Over 7,500 different affinities
  • Categorization of affinities into pre-defined parent groups for easy audience segmentation
  • Multiple delivery methods including API, batch processing, and data file for on-premise use



United States
Release schedule
Monthly, Quarterly
Unit of sale
Per matched record or as a custom data extract

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